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Fathom Financial Partners signage mounted on a modern building exterior using the purple and navy brand colors.

Fathom Financial Partners

Fathom Financial Partners needed a stronger, more modern brand identity that matched the quality of their financial services. Their existing visuals felt dated and didn’t communicate the level of trust, clarity, and expertise they bring to their clients. I created a refreshed identity with a bold geometric brandmark, elevated typography, and a confident color palette. The new system gives them a clearer, more credible presence and helps them show up with consistency and authority across all touchpoints.

SERVICES

Brand Identity
Brand Strategy

CREDIT

Studio: Vankel Marketing
Strategy: Kelly Michael & Vanessa Moon
Design: Christie King

LOCATION & YEAR

Farmington Hills
Michigan
2025

Fathom Financial Partners logo variations with full wordmark and abstract F symbol.
Fathom Financial Partners logo variations with full wordmark and abstract F symbol.
Fathom Financial Partners branded tote bag and notebook with bold purple cover and minimalist logo.
Fathom Financial Partners business card design featuring clean typography and the geometric F icon.
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